AJ Hackett Macau Tower

AJ Hackett Macau Tower

NDN Group helps turn AJ Hackett’s brand identity from Zero to Hero in China market

Objectives

New Zealand’s AJ Hackett offers unique adventures namely Skyjump, SkyWalk and Tower Climb at the AJ Hackett Macau Tower for thrill seekers around the world.

To tap into China’s vast market, AJ Hackett has partnered with NDN Group’s Shanghai team to build its brand identity and online presence, luring more Chinese young customers (Generation Y) to experience the thrilling games.

Solutions on 360 Integrated China marketing

Having strived to turn AJ Hackett’s brand identity from Zero to Hero, NDN Group has leveraged on Chinese social media – TikTok, WeChat and Weibo and others – to post numerous entertaining videos, funny photos, texts over young players’ coolest moments on playing the thrilling games, thereby boosting AJ Hackett exposure on social media.

TikTok is a perfect channel for AJ Hackett to engage Chinese young people to play the thrilling games for the once-in-a-lifetime experiences. As such, we collaborated with travel and extreme sports TikTok KOLs and brought the official promotional video #澳门塔蹦极 to a wider Chinese audience.

With our expertise on China content creation, we have helped AJ Hackett design a website and WeChat Mini Program with digital payment gateways. Chinese adventure lovers can easily purchase the games’ tickets and make digital payments via Alipay and WeChat Pay on either the website or WeChat Mini Program at fingertips.

Apart from enhancing customer experience with the digital payment seamlessly, WeChat Pay users are prompted to follow the AJ Hackett WeChat account, allowing the brand to strengthen its connection with young Chinese audience. Weibo and social media users are also prompted to the brand’s website to purchase the games’ tickets, whereas sales for tickets were offered to players for ultimate thrills on China’s “Double 11” shopping day.

Above all, NDN Group’s Shanghai team collaborated with China’s hottest KOLs/ influencers to post fun videos and photos on platforms – TikTok, Weibo, WeChat and Xiaohongshu – and boost huge fans growth.

Breakthrough Results

✔️ AJ Hackett has successfully boosted its engagement with its young audience in China market. The number of Chinese adventure lovers playing the thrilling games at the Macau Tower has hugely soared.

✔️ All AJ Hackett’s posts on Chinese media platforms received 10 million exposures among young Chinese audiences within a year.

✔️ AJ Hackett’s entertaining video clips on bungee jumping went viral and achieved top search rankings in TikTok.

✔️ The number of AJ Hackett’s fans growth grew by 250% exponentially.

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